Associate of Applied Science in Marketing

Associate Of Applied Science In Marketing

Midwestern Career College’s 2-year Associate of Applied Science in Marketing is designed to prepare students for entry-level marketing positions for a wide range of organizations and across many business environments. The program includes instruction in marketing principles, internet marketing, advertising, marketing research, sales and supply chain management.   Students will also gain knowledge and experience in other business areas.

Those interested in starting or furthering a career in marketing will excel in this program.

What Does a Marketer Do?

Marketers are responsible for developing and executing strategies to promote brands, products and services, maximizing profits for the company. They monitor trends and develop pricing strategies and advertising campaigns. They also compile demographic data and develop targeting strategies to build greater awareness of the products and services that the company offers.

Some of their primary responsibilities include:

• Optimizing websites for the search engines
• Writing engaging sales copy
• Capturing sales leads
• Building email campaigns
• Creating buyer personas based on market research
• Tracking and analyzing website ROI
• Running advertising campaigns

Find out more here:

Program Objectives

The mission of the Associate of Applied Science in Marketing program is to provide career-focused education in entry-level marketing. Students will be introduced to general business concepts and skills as they relate to marketing principles and theory, marketing research methods, professional standards and ethics.

Upon completion of MCC’s AAS in Marketing program, students will be able to:

• Demonstrate knowledge of the impact of competitors on companies and organizations through SWOT analysis
• Exhibit strong knowledge of marketing strategies and tactics, product demonstration, sales, market research strategies, brand management, product development and supply chain logistics
• Demonstrate mastery of all the concepts in Marketing and their practical applications, including the ability to create marketing plan
• Conduct research on consumer data and create an enthusiastic brand message that will resonate with the target market
• Conduct commercial surveys to identify potential markets for products or services
• Initiate market research studies, analyze their findings, exhibit the ability to make business decisions
• Demonstrate the ability to utilize marketing tools such as social media and analytical software

Curriculum

Coursework includes classes such as:

• Principles of Marketing
• Principles of Management
• Computer Applications for Business
• Marketing Research & Behavior
• Internet Marketing
• Financial Accounting
• Personal Selling
• Business Ethics

Externship

Career Outlook

According to the Bureau of Labor Statistics, 13% job growth is projected from 2022–2032. The U.S. Department of Labor’s Career One Stop site describes the future outlook of jobs in this occupational area as bright.

Graduates may secure jobs working with individuals, small businesses, large corporations, non-profits or government agencies. Check out job listings in the Chicagoland area for accounts on Indeed, Career Builder, Monster and ZipRecruiter.

Disclosures

• Consumer Information
• U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook
• The Occupational Information Network (O*NET)
• Tuition and Fees

More on Associate of Applied Science in Marketing

• Associate of Applied Science in Marketing
  • About The Career – Marketing

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