Associate of Applied Science in Marketing | Program Objectives

Associate of Applied Science in Marketing

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Associate Of Applied Science In Marketing

marketing team working on a project

Midwestern Career College’s 2-year Associate of Applied Science in Marketing is designed to prepare students for entry-level marketing positions for a wide range of organizations and across many business environments. The program includes instruction in marketing principles, internet marketing, advertising, marketing research, sales and supply chain management.   Students will also gain knowledge and experience in other business areas.

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Those interested in starting or furthering a career in marketing will excel in this program.

Campus:Study format:Start date:
Chicago DowntownHybrid5/20/2024
Program Length: 2 Years (80 Instructional Weeks/5 Terms)

What Does a Marketer Do?

Marketers are responsible for developing and executing strategies to promote brands, products and services, maximizing profits for the company. They monitor trends and develop pricing strategies and advertising campaigns. They also compile demographic data and develop targeting strategies to build greater awareness of the products and services that the company offers.

Some of their primary responsibilities include:

  • Optimizing websites for the search engines
  • Writing engaging sales copy
  • Capturing sales leads
  • Building email campaigns
  • Creating buyer personas based on market research
  • Tracking and analyzing website ROI
  • Running advertising campaigns

Find out more here:

Program Objectives

The mission of the Associate of Applied Science in Marketing program is to provide career-focused education in entry-level marketing. Students will be introduced to general business concepts and skills as they relate to marketing principles and theory, marketing research methods, professional standards and ethics.

Upon completion of MCC’s AAS in Marketing program, students will be able to:

  • Demonstrate knowledge of the impact of competitors on companies and organizations through SWOT analysis
  • Exhibit strong knowledge of marketing strategies and tactics, product demonstration, sales, market research strategies, brand management, product development and supply chain logistics
  • Demonstrate mastery of all the concepts in Marketing and their practical applications, including the ability to create marketing plan
  • Conduct research on consumer data and create an enthusiastic brand message that will resonate with the target market
  • Conduct commercial surveys to identify potential markets for products or services
  • Initiate market research studies, analyze their findings, exhibit the ability to make business decisions
  • Demonstrate the ability to utilize marketing tools such as social media and analytical software


Coursework includes classes such as:

  • Principles of Marketing
  • Principles of Management
  • Computer Applications for Business
  • Marketing Research & Behavior
  • Internet Marketing
  • Financial Accounting
  • Personal Selling
  • Business Ethics


A marketing externship is a great way to gain real-world experience in the business world, further developing and refining competencies and skills learned in the classroom.

Practical learning experience helps students:

  • Enhance career and personal development
  • Provide learning experiences that support the program objectives and course material covered in case studies and lectures
  • Validate the program’s curriculum in a working environment
  • Develop into more competitive and employable graduates.

Career Outlook

According to the Bureau of Labor Statistics, 19% job growth is projected from 2021–2031. The U.S. Department of Labor’s Career One Stop site describes the future outlook of jobs in this occupational area as bright.

Graduates may secure jobs working with individuals, small businesses, large corporations, non-profits or government agencies. Check out job listings in the Chicagoland area for accounts on IndeedCareer BuilderMonster and ZipRecruiter.

Admissions Contact Info


203 N. LaSalle St.
Chicago, IL 60601

312-236-9000 ext. 1


International Admissions

100 South Wacker Drive, LL 1-50
Chicago, IL 60606

312-236-9000 ext. 2



Mon – Thu 9:00A.M. – 6:00P.M.

Fri 9:00A.M. – 4:00P.M.




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