Associate of Applied Science in Marketing | Midwestern Career College

Associate of Applied Science in Marketing

Study format: Hybrid
Start date: 1/27/2020
Duration: 80 weeks
Location: Chicago

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The Associate of Applied Science in Marketing provides preparation for entry-level positions in marketing for a wide
range of organizations and across many business environments. It includes basic instruction in the marketing of
goods, social media marketing, principles of marketing, services, branding, advertising marketing and
entrepreneurial marketing, as well as a broad knowledge of a range of business disciplines.

Mission Statement

The Associate of Applied Science in Marketing aims at providing premier career-focused education to empower
students with academic training, technical expertise, and professional support to launch or advance their successful
careers in the marketing industry. The emphasis is on mastery of the concepts and their practical applications.

Program Objectives

The Associate of Applied Science in Marketing Program prepares students to:

  • Demonstrate knowledge of the impact of competitors on companies and organizations through SWOT analysis;
  • Exhibit strong knowledge of marketing strategies and tactics, product demonstration, sales techniques, and sales control systems;
  • Demonstrate mastery of all the concepts in Marketing and their practical applications, including the ability to create marketing plan;
  • Conduct research on consumer data and create an enthusiastic brand message that will resonate with the target market;
  • Conduct commercial surveys to identify potential markets for products or services;
  • Initiate market research studies, analyze their findings, exhibit the ability to make business decisions;
  • Demonstrate the ability to utilize marketing tools such as social media and analytical software.

Program Goals

The Associate of Applied Science in Marketing Program prepares competent entry-level marketing administrators in the cognitive (knowledge), psychomotor (skills), and affective (behavior) learning domains.

Cognitive

  • Demonstrate Knowledge of principles and methods of assessing the needs and the expectations of consumers and the strategic ways of either meeting or exceeding customers satisfaction thereby leading to customer satisfaction;
  • Demonstrate knowledge of the impact of competitors on companies and organizations;
  • Exhibit strong knowledge of marketing strategies and tactics, product demonstration, sales techniques, and sales control systems;
  • Demonstrate mastery of all the concepts in Marketing and their practical applications.

Psychomotor

  • Develop modern marketing plan for newly identified business opportunities;
  • Create and propagate an enthusiastic brand message that will resonate with the target market;
  • Conduct research on consumer opinions and the effectiveness of specific marketing strategies;
  • Conduct commercial surveys to identify potential markets for products or services;
  • Initiate market research studies and analyze their findings;
  • Collect and analyze data on customer demographics, preferences, and buying habits.

Affective

Display professional skills in anticipating and satisfying the needs of consumers;

  • Ability to optimize product and price strategy;
  • Exhibit the ability to evaluate information through the market research process in making business decisions;
  • Demonstrate the ability to utilize marketing tools such as social media and blogging to market brands.