Associate of Applied Science in Marketing

Associate Of Applied Science In Marketing

Midwestern Career College’s 2-year Associate of Applied Science in Marketing is designed to prepare students for entry-level marketing roles across a wide range of industries and business environments. The program includes instruction in marketing principles, digital marketing, advertising, marketing research, sales, and supply chain management. Students also gain foundational knowledge in broader business disciplines.

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Is an AAS in Marketing Program Right for You?

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Program Information

Campus:	Study format:	Start date:
Chicago, IL Downtown Campus	Hybrid	08/24/2026

Program Length: 2 Years (80 Instructional Weeks/5 Terms)

What Does a Marketer Do?

Marketers develop and execute strategies to promote brands, products, and services while maximizing organizational performance. They analyze market trends, define pricing strategies, and design campaigns to reach target audiences effectively.

Core responsibilities include:

Optimizing websites for search engines
Writing persuasive marketing and sales content
Capturing and nurturing leads
Building and managing email campaigns
Developing buyer personas through market research
Tracking and analyzing marketing performance and ROI
Executing digital and traditional advertising campaigns

Career Overview: Marketing

This CareerOneStop video provides an overview of marketing roles, including research, campaign development, and communication strategies, offering context for careers this program supports.

Program Objectives

The Associate of Applied Science in Marketing program provides career-focused education in entry-level marketing, integrating business fundamentals with applied marketing strategy and research.

Upon completion, students will be able to:

Analyze competitive environments using tools such as SWOT analysis
Apply marketing strategies across branding, sales, and product development
Develop and present comprehensive marketing plans
Conduct consumer and market research
Identify and evaluate target markets
Interpret research data to support business decisions
Utilize digital marketing tools, including social media and analytics platforms

Curriculum

Coursework includes:

Principles of Marketing
Principles of Management
Computer Applications for Business
Marketing Research & Behavior
Internet Marketing
Financial Accounting
Personal Selling
Business Ethics

F-1 International Students: Marketing, CPT, and OPT

Many F-1 international students considering the Associate of Applied Science in Marketing ask how the program may relate to future practical training opportunities in the United States. While CPT and OPT eligibility depends on individual circumstances and applicable regulations, MCC’s Marketing program is designed to develop practical marketing, communication, and business skills that may support authorized professional experience related to a student’s field of study.

Can marketing students get CPT?

Marketing students may be eligible for CPT when a practical training opportunity is connected to their academic program and meets authorization requirements. Practical training experiences must relate to the student’s field of study and receive appropriate approval before employment begins.

Can marketing students use OPT?

Eligible F-1 students who complete a marketing program may be able to pursue OPT opportunities related to their major area of study. OPT employment must be directly connected to the student’s academic background and authorized through the appropriate process.

Can F-1 students gain marketing-related practical experience?

The AAS in Marketing is designed to prepare students for professional environments through coursework focused on marketing strategy, consumer behavior, digital marketing, market research, branding, advertising, sales, communication, and business operations. These skills may support future practical training opportunities related to marketing and business.

What types of marketing jobs may relate to CPT or OPT?

Depending on a student’s background, authorization, and employment opportunity, marketing-related practical training may involve digital marketing support, social media coordination, content marketing, market research, advertising support, sales support, brand coordination, customer relationship management, marketing analytics support, or other marketing-related professional functions.

Learn More About CPT and OPT for F-1 International Students →

Externship

A marketing externship provides hands-on experience in professional environments, allowing students to apply and refine classroom knowledge.

Students benefit by:

Enhancing career and personal development
Applying classroom concepts in real-world scenarios
Validating curriculum through professional experience
Developing as competitive, workforce-ready graduates

Career Outlook

According to the U.S. Bureau of Labor Statistics, employment for market research analysts is projected to grow by approximately 7% from 2024 to 2034, faster than average. CareerOneStop describes the outlook for related roles as bright.

Graduates may pursue roles in corporations, small businesses, nonprofit organizations, and government agencies.

Projected Job Growth for Market Research Analysts (2024–2034)

All Occupations

~3%

Market Research Analysts

Source:

U.S. Bureau of Labor Statistics – Market Research Analysts Outlook, 2024–2034
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Disclosures

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