Midwestern Career College’s 2-year Associate of Applied Science in Marketing is designed to prepare students for entry-level marketing roles across a wide range of industries and business environments. The program includes instruction in marketing principles, digital marketing, advertising, marketing research, sales, and supply chain management. Students also gain foundational knowledge in broader business disciplines.
Identify your goals, strengths, and key considerations for a marketing career so you can make an informed decision about your future. The quiz takes just a few minutes to complete.
Program Length: 2 Years (80 Instructional Weeks/5 Terms)
What Does a Marketer Do?
Marketers develop and execute strategies to promote brands, products, and services while maximizing organizational performance. They analyze market trends, define pricing strategies, and design campaigns to reach target audiences effectively.
Core responsibilities include:
Optimizing websites for search engines
Writing persuasive marketing and sales content
Capturing and nurturing leads
Building and managing email campaigns
Developing buyer personas through market research
Tracking and analyzing marketing performance and ROI
Executing digital and traditional advertising campaigns
Career Overview: Marketing
This CareerOneStop video provides an overview of marketing roles, including research, campaign development, and communication strategies, offering context for careers this program supports.
Program Objectives
The Associate of Applied Science in Marketing program provides career-focused education in entry-level marketing, integrating business fundamentals with applied marketing strategy and research.
Upon completion, students will be able to:
Analyze competitive environments using tools such as SWOT analysis
Apply marketing strategies across branding, sales, and product development
Develop and present comprehensive marketing plans
Conduct consumer and market research
Identify and evaluate target markets
Interpret research data to support business decisions
Utilize digital marketing tools, including social media and analytics platforms
Curriculum
Coursework includes:
Principles of Marketing
Principles of Management
Computer Applications for Business
Marketing Research & Behavior
Internet Marketing
Financial Accounting
Personal Selling
Business Ethics
Externship
A marketing externship provides hands-on experience in professional environments, allowing students to apply and refine classroom knowledge.
Students benefit by:
Enhancing career and personal development
Applying classroom concepts in real-world scenarios
Validating curriculum through professional experience
Developing as competitive, workforce-ready graduates
Career Outlook
According to the U.S. Bureau of Labor Statistics, employment for market research analysts is projected to grow by approximately 7% from 2024 to 2034, faster than average. CareerOneStop describes the outlook for related roles as bright.
Graduates may pursue roles in corporations, small businesses, nonprofit organizations, and government agencies.
Projected Job Growth for Market Research Analysts (2024–2034)
Inside MCC: Student Life, Skills, and Career Stories
Midwestern Career College shares student stories, program highlights, campus updates, career content, and college news across our official social media channels. Explore our latest content and follow MCC on the platforms you use most.
Official MCC channels: Facebook, Instagram, YouTube, and LinkedIn.
