Associate of Applied Science in Marketing

Midwestern Career College’s Associate of Applied Science in Marketing program provides preparation for entry-level positions in marketing for a wide range of organizations and across many business environments. It includes basic instruction in the marketing of goods, social media marketing, principles of marketing, services, branding, advertising marketing and entrepreneurial marketing, as well as a broad knowledge of a range of business disciplines.

If you’re looking for a career that involves determining potential sales of a product or service, creating a marketing campaign to appeal to consumers, or performing market research via surveys, opinion polls, and questionnaires, this is a great program for you.

Program Details

Midwestern Career College’s Associate of Applied Science in Marketing program’s mission statement is to provide premier career-focused education in entry-level marketing. Students will be introduced to general business concepts and skills as they relate to marketing principles and theory, marketing research methods, professional standards and ethics.

The Associate of Applied Science in Marketing aims at providing premier career-focused education to empower students with academic training, technical expertise, and professional support to launch or advance their successful careers in the accounting industry. The emphasis is on mastery of the concepts and their practical applications.

Campus:Study format:Start date:Price:
Chicago Main CampusHybrid/TBA5/24/2021$2,800/term (16-Weeks)
Program Length: 2 years (80 weeks/5 terms)

What Does a Marketer Do?

Marketers are responsible for developing and executing strategies to promote brands, products and services, maximizing profits for the company. They monitor trends and develop pricing strategies and advertising campaigns. They also compile demographic data and develop targeting strategies to build greater awareness of the products and services that the company offers. Some of their primary responsibilities include:

  • Optimizing websites for the search engines
  • Writing engaging sales copy
  • Capturing sales leads
  • Building email campaigns
  • Creating buyer personas based on market research
  • Tracking and analyzing website ROI
  • Running advertising campaigns

What else does a marketer do? Find out more about this career in the video below.

Program Objectives

The Associate of Applied Science in Marketing Program prepares students to:

  • Demonstrate knowledge of the impact of competitors on companies and organizations through SWOT analysis;
  • Exhibit strong knowledge of marketing strategies and tactics, product demonstration, sales techniques, and sales control systems;
  • Demonstrate mastery of all the concepts in Marketing and their practical applications, including the ability to create marketing plan;
  • Conduct research on consumer data and create an enthusiastic brand message that will resonate with the target market;
  • Conduct commercial surveys to identify potential markets for products or services;
  • Initiate market research studies, analyze their findings, exhibit the ability to make business decisions;
  • Demonstrate the ability to utilize marketing tools such as social media and analytical software.

Internship

Although not required for the program completion, the internship course will assist students in further developing and refining competencies and skills learned in the classroom.

The internship course will:

  • Enhance a student’s career and personal development;
  • Provide learning experiences that support the program objectives and course material covered in case studies and lectures;
  • Validate the program’s curriculum in a working environment;
  • Help to develop more competitive and employable graduates.

Career Outlook

According to the Bureau of Labor Statistics, 18% job growth is projected from 2019–2029. The U.S. Department of Labor’s Career One Stop site describes the future outlook of jobs in this occupational area as bright.

Graduates may secure jobs working with individuals, small businesses, large corporations, non-profits or government agencies. Check out job listings in the Chicagoland area for accounts on IndeedCareer BuilderMonster and ZipRecruiter.

Admissions Contact Info

Admissions

203 N. LaSalle St., Ste. 1400
Chicago, IL 60601

312-236-9000 ext. 1
admissions@mccollege.edu

 

International Admissions

100 South Wacker Drive, LL 1-50
Chicago, IL 60606

312-236-9000 ext. 2
international@mccollege.edu

 

Hours:

Mon – Thu 9:00A.M. – 6:00P.M.

Fri 9:00A.M. – 4:00P.M.

 

 

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