Associate of Applied Science in Marketing

Associate Of Applied Science In Marketing

Group discussion and collaboration in a marketing setting. Stock photo.

What Does MCC’s Associate of Applied Science in Marketing Program Include?

Midwestern Career College’s Associate of Applied Science (AAS) in Marketing prepares students for entry-level marketing and business support roles. The program combines marketing principles with coursework in digital marketing, advertising, consumer behavior, market research, sales, supply chain management, and broader business disciplines. Students develop practical skills in communication, research, campaign planning, and marketing analysis.

How Long Is MCC’s Marketing Degree Program?

MCC’s Associate of Applied Science in Marketing is a two-year degree program. Students study marketing strategy, business fundamentals, digital tools, and research methods while developing skills applicable to professional marketing environments.

What Marketing Skills Will Students Learn at MCC?

Students learn to analyze markets, identify target audiences, develop marketing plans, interpret consumer research, and use digital marketing tools. Coursework also introduces branding, advertising, social media, marketing communications, sales, and business decision-making.

What Career Opportunities Can MCC Marketing Graduates Pursue?

Graduates may pursue entry-level opportunities in marketing coordination, digital marketing support, social media, advertising support, sales, market research assistance, and related business functions. Marketing skills are applicable across corporations, small businesses, nonprofit organizations, and other workplaces. Some specialized market research and management positions require additional education or professional experience.

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Is an AAS in Marketing Program Right for You?

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Program Information

Campus:	Study format:	Start date:
Chicago, IL Downtown Campus	Hybrid	01/19/2027

Program Length: 2 Years (80 Instructional Weeks/5 Terms)

What Does a Marketer Do?

Marketing professionals help organizations connect with customers, promote products and services, and understand market demand. Depending on the position, they may develop campaigns, research consumers, produce marketing content, support sales activities, or analyze campaign performance.

Common marketing activities include:

Optimizing websites and digital content for search engines.
Writing marketing, advertising, and sales content.
Supporting lead generation and customer engagement.
Developing and coordinating email marketing campaigns.
Researching customer needs, buyer personas, and target markets.
Tracking marketing performance and return on investment.
Supporting social media, digital advertising, and traditional advertising campaigns.

Career Overview: Marketing

This CareerOneStop video introduces marketing-related responsibilities, including research, campaign development, and communication strategies, providing context for the careers MCC’s Marketing program supports.

Program Objectives

The Associate of Applied Science in Marketing program provides career-focused education integrating business fundamentals with marketing strategy, research, and practical applications.

Upon completion, students are expected to be able to:

Analyze competitive environments using tools such as SWOT analysis.
Apply marketing strategies across branding, sales, and product development.
Develop and present marketing plans.
Conduct consumer and market research.
Identify and evaluate target markets.
Interpret research data to support business decisions.
Utilize digital marketing tools, including social media and analytics platforms.

Curriculum

Marketing coursework includes subjects such as:

Principles of Marketing
Principles of Management
Computer Applications for Business
Marketing Research & Behavior
Internet Marketing
Financial Accounting
Personal Selling
Business Ethics

F-1 International Students: Marketing, CPT, and OPT

F-1 international students considering the Associate of Applied Science in Marketing may have questions about practical training opportunities in the United States. CPT and OPT eligibility depend on individual circumstances and applicable immigration requirements. The program develops marketing, communication, and business skills that may be relevant to appropriately authorized practical training related to a student’s field of study.

Can marketing students get CPT?

Eligible F-1 students may participate in Curricular Practical Training (CPT) when the training is an integral part of an established curriculum and meets applicable authorization requirements. Students must obtain appropriate authorization before beginning CPT employment.

Can marketing students use OPT?

Eligible F-1 students may apply for Optional Practical Training (OPT) related to their major field of study. Eligibility, timing, and employment authorization depend on applicable immigration requirements and individual circumstances.

Can F-1 students gain marketing-related practical experience?

The program develops skills in marketing strategy, consumer behavior, digital marketing, market research, branding, advertising, sales, communication, and business operations. These skills may support practical training opportunities when the position is related to the student’s academic program and the required authorization has been obtained.

What types of marketing jobs may relate to CPT or OPT?

Depending on a student’s background, authorization, and employment opportunity, relevant practical training may involve digital marketing support, social media coordination, content marketing, market research, advertising support, sales support, brand coordination, customer relationship management, and marketing analytics support.

Learn More About CPT and OPT for F-1 International Students →

Practical Marketing Experience

Applying marketing knowledge in professional environments can help students strengthen skills developed in the classroom. Depending on program requirements and available opportunities, practical experience may include marketing projects, workplace activities, or appropriately authorized training.

Practical learning opportunities can help students:

Enhance professional and career development.
Apply classroom concepts to realistic marketing situations.
Strengthen marketing research and campaign-planning skills.
Develop skills relevant to entry-level marketing positions.

Students should contact MCC for details about any available externship opportunities and current program requirements.

Career Outlook

According to the U.S. Bureau of Labor Statistics (BLS), employment of market research analysts is projected to grow by 7% from 2025 to 2035, faster than the average of approximately 3% for all occupations.

Market research analysis is one possible career direction in the broader marketing field. Many analyst positions require a bachelor’s degree, while MCC’s AAS in Marketing develops skills relevant to entry-level marketing, research support, communication, and business roles.

Graduates may pursue opportunities across corporations, small businesses, nonprofit organizations, and other workplaces.

Projected Job Growth for Market Research Analysts (2025–2035)

All Occupations

~3%

Market Research Analysts

7%

Source: U.S. Bureau of Labor Statistics – Market Research Analysts, employment projections for 2025–2035.

Disclosures

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